THE BRAND

Hello, welcome to BiGGi Tropical… a place where you dance!
BiGGi is a visual streaming station that spins Afro-Caribbean music HITS! with appropriate information, and engaging Millennial and Gen Z audiences.

 

TARGET AUDIENCE

The four largest non-western groups in the Netherlands have a Turkish (397 thousand), Moroccan (386 thousand), Surinamese (349 thousand) or Caribbean (151 thousand) background.

Source: Central Bureau of Statistics/ 21Nov2016

Core: Suriname, (Dutch) Caribbean, French, Spanish, and African Natives.

Advanced: (Music) Cultures of age group 30 – 60.

Aim: Engaging Millennial and Gen Z audiences.

 

GOALS

Regular update of music videos and Dutch Radionews on the hour.

BiGGi strives to appeal to everyone who feels connected to the Afro-Caribbean music cultures and influences in the Dutch Kingdom.

BiGGi is a division of Media Lifestyle Signatures; 20 years known knowledge and experience in Broadcast Media, Entertainment Business & Music Cultures – Uptown + Downtown in cosmopolitan cities & island life.

 

LIVE STREAM

Listen, Feel & Dance here

 

BIGGI BROCHURE

Download pdf here